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Apple’s Apostrophe Bait and Switch

ios4apostrophe

Sadly, yesterday’s iOS 4 update did nothing to address a typographic nitpick (of utmost importance) that I’ve had with the iPhone since day one.

As you can see from fig. 1 above, the typographic mark available to you on the keyboard is an apostrophe. However, tapping that key doesn’t give you an apostrophe at all; it gives you a prime symbol, otherwise known as the foot mark, or as some have come to call it—the dumb apostrophe.

In fig. 2, you can see that if you tap and hold the apostrophe the prime symbol is indeed the default mark, and the apostrophe that was previously promised you to sits to its left.

For a company that pays so much attention to detail, this strikes me as a huge oversight.

A Fetching New Home for Dogster

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Mule creates delightful interfaces, strong identities, and clear voices for useful systems and nice people.
Also, We are funnier than all other designers.

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