Off the Hoof

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Evening Edition

As I type this at 30,000 feet, the man behind me is losing a wrestling match with his newspaper. It’s one of those delightful, bizarre anachronisms, like “moderate Republicans” or “television” without the prefix “reality”, that serves to remind how the world used to be.

Newspapers, you’ll recall, were how we learned about the day’s events in those halcyon days before reporters had social media strategies. Most cities had several competing dailies that took turns printing in the morning and at night. You’d pick up the evening edition after a full day of work to learn what happened out in the world. And the morning edition would get delivered just in time for breakfast with the family to offer well thought-out analysis from some of the country’s finest thinkers (and drinkers). Sounds nice, doesn’t it?

Now, we’re all constantly awash in a torrent of news-like “updates”, in between fake celebrity death tweets, divorce notices on Facebook and new-puppy tumblrs. How is anyone supposed to sift through all of that to get to the important stuff?

To help answer that, we built Evening Edition. It’s a summary of the day’s news, written by an actual journalist, with links to the best reporting in the world, published once a day. It’s optimized for your phone or iPad so you can read it on the train home or on the couch. It can be the starting point for a deep-dive or just enough so you sound erudite at your next cocktail party. What it’s not, and what it will never be, is another chirp of noise constantly guilting you into checking it. It’s breaking news for the slow web.

The good folks at Mother Jones are sponsoring our launch. With their focus on deeply reported, long-form, quality journalism, MoJo is a perfect complement to Evening Edition.
We think Evening Edition is pretty great and we’re just getting started. We’ve got some ideas for the future and would love to hear what you think. Please give it a read, follow us on Twitter then maybe step away from your hyper-connected pieces of glass, if just for a moment.

About Mule Design Studio

Mule creates delightful interfaces, strong identities, and clear voices for useful systems and nice people.
Also, We are funnier than all other designers.


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