Off the Hoof

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Web Work

Founder’s Choice: Picking the Right Problems

All of the hype lately about “designer-founders” makes me really itchy, even more than all the other hype. Just because a few people in khaki pants suddenly noticed someone in a black turtleneck cashing big checks, “thinking like a designer” is not new, nor is it a secret weapon. Of …

Written by on August 20, 2013 | Filed Under: Featured, Web Work

Evening Edition

As I type this at 30,000 feet, the man behind me is losing a wrestling match with his newspaper. It’s one of those delightful, bizarre anachronisms, like “moderate Republicans” or “television” without the prefix “reality”, that serves to remind how the world used to be. Newspapers, you’ll recall, were how …

Written by on July 16, 2012 | Filed Under: Evening Edition, Web Work | 37 Comments

Relearning Important Lessons

Jason Pontin, the editor-in-chief and publisher of the Technology Review has published a great and revealing post that shows that publishers are finally coming around to the understanding that the old, reliable print publishing model just does not transfer to digital media. Again. I know. Didn’t we go through this …

Written by on May 7, 2012 | Filed Under: Web Work

What Clients Don’t Know (…And Why It’s Your Fault)

If you missed Mike’s closing talk at TYPO San Francisco, it’s now up on the TYPO site. Mike stresses the importance of empathy—how to work together with clients and draw upon your collective expertise. Dangerously, we sometimes forget that helping [clients] through that process is an integral part of our …

Written by on May 2, 2012 | Filed Under: Web Work

No Wrong Answers: Questions for Pre-Clients


We make a practice of telling prospective clients to call us as early as possible when planning a potential project. This is to prevent them from going too far down a path that might have benefited from our input and making choices they can’t easily undo. In other words, don’t …

Written by on February 22, 2012 | Filed Under: Web Work

The Dialectics of Design


(For Valentine’s Day, a post about togetherness.) There are two types of people in the world. Those who think in dichotomies and those who don’t. For all that working in and around the Internet requires—and often celebrates—a broad and nuanced view of things, there has been a terrible trend of …

Written by on February 14, 2012 | Filed Under: Web Work | 1 Comment

Advertising on a Responsive Web

I’m unabashedly excited about responsive design (see my review of Ethan Marcotte’s book). I believe that it has the potential to take web design in directions we haven’t considered. At Mule we’ve been applying some of the principles to recent project, seeing where things work and where they don’t, and …

Written by on January 17, 2012 | Filed Under: Web Work | 5 Comments

Always Be Disclosing


We have had the good fortune to work with many terrific, absolutely stellar clients over the years. Every one of these client relationships began with an initial contact as part of a “business development” process (while I am a fan of plain language, the whole interaction seems too nuanced and …

Written by on November 21, 2011 | Filed Under: Web Work | 2 Comments

Book Review: DOM Scripting, Second Edition by Jeremy Keith with Jeffrey Sambells

I was very excited when I learned there was going to be a second edition of DOM Scripting. It was the book that enabled me to finally form a few years of copy-paste pseudo-coding into an actual chunk of reusable knowledge, and I have a tremendous amount of respect for …

Written by on July 12, 2011 | Filed Under: Web Work | 1 Comment

Book Review: Responsive Web Design by Ethan Marcotte

Ever since the folks at A Book Apart started publishing books, it was a pretty sure thing that the material and product would both be good. That has borne out. All of the books have been valuable. But this one is the one that gave me the old lightning bolt …

Written by on July 6, 2011 | Filed Under: Web Work | 2 Comments

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