Everywhere I look companies are hiring designers! Two hundred over here! A thousand over here! We need a lot of them and we need them fast. Finally! Companies have come to understand the importance of design in building successful products and services. Isn’t that great?
Except where in the world are we going to find a thousand designers? And how good can we expect a thousand of anything to be? And how in the world do you incorporate them into your company?
Thanks to the fine people of Norway for listening to me.
Also, did you know you can’t fire people in Norway? I found out after the talk.