Workshopheroes Designwithwords

Conversational Design

What makes an interaction with a digital system feel truly conversational? It’s not just being able to talk or text with a “smart” silicon pal. You need to start with the people. Taking a quick look back at the last hundred thousand years of human communication will help you make the right leap forward.

Sound like something you need? Let’s talk.

Erika understands that great conversational AI requires so much more than great technology. Our workshop on conversational design reinforced the importance of human conversation and content design.

Brian Bilodeau General Manager, Cloud & AI, Microsoft

Who it’s for

If you make interactive products for people, this workshop is for you—no matter what system you’re working with at the moment. Designers, writers, researchers, technologists—anyone who participates in creating or marketing interactive products should be in the room. How you talk with your team is part of the work.

Any organization that designs a system will produce a design whose structure is a copy of the organization’s communication structure.—Conway’s Law

You'll learn how to

  • Identify what makes interfaces truly conversational
  • Apply the deep principles of cooperation to any interaction, increasing utility and decreasing frustration
  • Solve problems from a human perspective, rather than creating more work for your users
  • Select the appropriate mode (reading, texting, talking, tapping) for any context of use
  • Use language to make the value you offer meaningful to your audiences
  • Give your interface just enough personality
  • Retool your workflow to better support the demands of conversational design and have fun doing it

Unlike other workshops that focus on a specific technology, this one will ground you in the fundamentals and core principles of conversational design that apply to websites, apps, voice systems, and messaging—because they matter to the people using them.

Read the book

Read an excerpt from the first chapter of Conversational Design!

Watch the talk

If you want a taste, you can watch Design with Words right now.

Who’s teaching?

Erika Hall

Erika Hall is the co-founder and Director of Strategy at Mule. She has advocated for the importance of evidence-based design and strong language since the late 20th century. This represents decades of fisticuffs.

Even though writing is ever so much harder than talking, she was driven to produce Just Enough Research and Conversational Design, both from A Book Apart. Erika loves helping people overcome the often invisible organizational barriers to doing good work.

Learn more about Erika Hall.

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