Qualitative Insights Course

Uncover the opportunities that aren’t showing up in your data. Don’t get ambushed by what you didn’t think to ask. In just 6 weeks, your team will learn to combine qualitative insights with quantitative data to make quick, confident decisions—and be better informed about your most pressing questions.

Training/Consulting

What is this?

A 6-week coached program for organizations and teams. We lead participants through a model research study that leads to both actionable insights and new skills, while accommodating ongoing work. It will prepare everyone involved to better collaborate across disciplines and learn continuously.

Who it’s for

Any organization that wants to reduce risk, improve collaboration, and make better decisions faster based on the right information will benefit. Whether or not you are currently working with designers or researchers, we adapt the program to your needs and capabilities.

Does your team:

  • Need help figuring out where to start with design research

  • Wish you had better cross-discipline collaboration

  • Struggle to connect research activities to decision-making

  • Focus on small, tactical questions

  • Worry about missing opportunities by over-optimizing for the wrong things

  • Lack clarity, despite having data—or just lack data

  • React to whatever information comes through from sales, customer support, or donor relations

How it works

This is a highly-collaborative program that distills everything we’ve learned over the years and adapts it to your culture and cadence. We work with your team to explain and demonstrate the principles. Then, we provide opportunities to participate and learn while doing. Folks in different roles can participate in different ways that match their capacity and level of interest. The idea is to figure out the best way to incorporate qualitative learning into your org while actually learning at the same time.

This is what will happen:

  • Kick-off workshop to introduce key principles

  • Consultation with individual team members to understand current practice

  • Assessment of the gaps in your current practice

  • Worksession to uncover high-priority questions based on risks and opportunities

  • Profile and recruit external participants

  • A brief research study based on key questions

  • Analysis and synthesis to differentiate patterns from anecdotes

  • Creating a roadmap for ongoing evidence-based decision-making

If you ever think you are not making decisions based on decent evidence and if you are lucky enough to get their attention, then maybe you can hire Mule. You’ll be in the best hands possible.

—Jésus Gorriti, Head of Digital Customer Experience & Design, RBC