Workshopheroes Researchtogether

Research Together

Is your team making critical product decisions based on evidence or speculation? Just talking to customers isn’t enough. You need to start with shared goals and a clear process in order to end up with useful insights.

Sound like something you need? Let’s talk.

The content of the workshop was re-invigorating, inspiring, and well-framed. I loved doing the activities to show how in just 15 minutes you can get a lot done.

Past Workshop Participant Fortune 100 Technology Company

Who it’s for

This workshop is for anyone who contributes to design decisions—designers, engineers, marketing people, product owners, content strategists, and others. Research specialists will learn how to increase their effectiveness and boost the influence of their findings. Participating together will give cross-disciplinary teams a shared basis for evidence-based collaboration.

Everyone will walk out with ideas and practices they can use immediately. Learn more about our perspective on evidence-based design.

You'll learn how to

  • Avoid reacting to anecdotal data
  • Make more confident design decisions based on evidence, not assumptions
  • Collaborate across disciplines
  • Decrease risk by asking the right questions
  • Choose methods and activities based on your goals, timeframe, and budget
  • Use qualitative and quantitative data together
  • Master the art of the interview
  • Think as a team to get the best insights from your data
  • Digest, report, and share insights so that none get lost or go to waste
  • Cultivate practical curiosity throughout your company

Who’s teaching?

Erika Hall

Erika Hall is the co-founder and Director of Strategy at Mule. She has advocated for the importance of evidence-based design and strong language since the late 20th century. This represents decades of fisticuffs.

Her consulting practice focuses on helping organizations make better, more evidence-based decisions. This includes mentorship around creating a qualitative research practice, process redesign, as well as coaching and training in the form of talks and workshops for leaders and teams who just need a dose of expertise in a specific area

She is the author of Just Enough Research, now in its second edition, and Conversational Design, both from A Book Apart. Erika loves helping people overcome the often invisible organizational barriers to doing good work.

Learn more about Erika Hall.

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