Erika Hall is the co-founder and Director of Strategy at Mule. She has advocated for the importance of evidence-based design and strong language since the late 20th century. This represents decades of fisticuffs.
Her consulting practice focuses on helping organizations make better, more evidence-based decisions. This includes mentorship around creating a qualitative research practice, process redesign, as well as coaching and training in the form of talks and workshops for leaders and teams who just need a dose of expertise in a specific area
She is the author of Just Enough Research, now in its second edition, and Conversational Design, both from A Book Apart. Erika loves helping people overcome the often invisible organizational barriers to doing good work.
Design With Words
The tools and practices that carried over from graphic design have worked well for us in software design since the advent of graphic user interfaces. However, that time may be coming to an end.
Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches. A good story is more powerful than a stack of facts.
Just Enough Research
Every product, service, or interface we design in the safety and comfort of our workplaces has to survive and thrive in the real world. It takes research to make that happen.
Asking Why (PopTech 2015)
Designers must also be philosophers, and asking “why?” is our most vital tool.