The myth that good work sells itself is just that — a myth. Good solutions aren’t always obvious at first glance. Good ideas, even the best ideas, need to be sold. Whether you’re a designer, a developer, a writer, or a consultant — you’ll need to persuade your boss or client of the idea’s worth. Creating a compelling story from a list of recommendations is an often overlooked design skill.
Making your case makes it more likely your work will launch on time (or at all) and that it represents your true intentions. It’s smart business.
Who it’s for
You. No, seriously—you. Whether you’re a designer, a developer, an engineer, a content strategist, or whatever funny name you’ve come up for yourself this week, your job includes having to convince someone of something. This is true whether you’re working in an agency, a studio, inside an organization, or for yourself. Everyone has clients, even if you call them “boss”.
What you’ll learn
During this workshop, we’ll cover effective presentation techniques including: how to take charge of a room, how to turn your research and data into a good story, how to map your work to the objectives of your business or client, how to ask for the right kind of feedback, and more importantly, how to avoid getting feedback you don’t really need!
“Mike was super knowledgeable and could pick out the areas of presentations that were the most important to help us present them better. He did it in an entertaining and empowering way.”
Senior Visual Designer, RBC
Mike Monteiro is the co-founder and design director of Mule Design. He prefers elegant, simple sites with clear language that serve a real need. He prefers that designers have strong spines. Mike writes and speaks frequently about the craft, business, and ethics of design.
He loves designers so much he wrote two books for them, Design is a Job and You’re My Favorite Client, both from A Book Apart. Mike received the 2014 Net award for Conference Talk of the Year for his inspirational polemic on responsibility, “How Designers Destroyed the World.”
John Hanawalt is a designer with extensive experience designing for mission-driven organizations. He’s worked on a broad array of issues such as LGBT health, trans rights, HIV/AIDS, and mental health.
John firmly believes design is a service industry. In service to a goal, in service to a client, and—if we’re lucky and work hard—in service to the future. He wants to help designers and clients work together better to do more good in the world.