Getting to the future we envision means approaching design from a different perspective.
It takes more than know-how. Design demands to know why. And we need a good hard look at what’s standing in the way. Better outcomes are only possible when everyone involved commits to ditching comfortable habits for honest conversations and evidence-based decisions.
We’ll help you reframe your problems and teach your team to be stubborn about the right things. Onward together!Next
Rapid Insights for Product Teams.
We offer a consulting and coaching program for teams designed to improve qualitative understanding and strategic decision-making in a just a few weeks. Reduce risk, find opportunities, enhance collaboration. It’s all possible!Next
Just Enough Research 2e, the Enoughening.
After six years, Just Enough Research, the popular orange pal to product designers, has received a refresh. The second edition is fully updated with a new chapter on surveys, and their dangers. Also, enjoy a new forward by TED talker and author Kio Stark, the expert on talking to strangers.Next
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